Day 18: These are the tools helping you to promote your product or service on the Internet.

Information provided in the Eight Marketing Report Program is from:
• Years of research
• Analysis
• Business practice

Usually, you can’t find this practical knowledge from most of universities or colleges.

Tools may be like these:

• The intelligent use of “link” is the key of success of an online marketing business.

Headline of an ad creates action. Links in your ads generate traffic through your sales letter, which does selling.

Prospects who click a link that takes them to the “action plan” so they get more details about the product such as the Eight Marketing Report Program.

A link in the letter of action plan takes your prospect to the payment page where they can submit payment either by credit card or by online bank.

Once, payment has been submitted; there is a line connecting to a payment processor or a shopping cart so it can deliver the product fro you automatically.



Next topic: More tools help you to start your advertising campaign (Part 2).

Day 17: This is how easy that you may apply the greatest headlines to increase sales of your existing or future online business.

Look the over. Decide which one appeal to you. Choose those that are applicable to your product or service.

These headlines are:
• “Here is an extra $20.00, Grace – I’m making real money”
• I gambled $160.00, and won over 1 millions in 2 years
• Last Friday… Was I scared! My boss almost fired me.
• 7 steps to freedom
• 7 ways long distance can keep your head above water
• A $10,000 mistake
• A WARNING to men who want to be independent in the next 5 years
• Advice to wives whose husband don’t save money by a wife
• Are you too busy earning a living to make money
• Bare to rich
• Fatten your bank account
• Full time minister finds part time gold mine!
• Here is a way to make money that has never yet failed
• How a man of 40 can retire in 15 years
• How I made a fortune with a “fool idea”
• How I raised myself from failure to success in selling
• How I start a new life with $160.00
• How to get rich reading classified ads
• How to make money with display ads
• How to stop worry
• How to write copy that will make you rich
• If I read nothing else – read this
• Lazy man’s way to riches
• No office, no phones, no hassles, just cold hard cash in the mail


Attention! There are hundreds more headlines you can use to improve sale of your existing or future business. For detail, Report #5, 6 of the Eight Marketing Report Program..



Next topic: Tools help you to promote your product or service on the Internet (Part 1).

Day 16: How you may use these check points and reminders to increase the power of headlines to grab attention of customers.

Check points and reminders. For headlines are:
• Use a headline that promises a huge benefit
• Make headline and sub-headline, opening short and to the point
• Use a headline that selects prospects
• Mention your offer immediately i.e. free info re: xxx to your prospects
• Offer something of value
• Short (words, sentences, paragraphs)
• Educate your prospects
• Use questions to get reader involved
• Be specific; give details and facts
• Use action words, build emotion
• Use testimonials and quotes
• Guarantee. This gives the buyer a sense of control
• Ask reader to imagine or visualize and experience what you say
• Tie copy to needs and desires
• Sell the emphasize benefits, advantages, and fulfilling needs.
• Use strong appeal, don’t spend time on minor claims
• Build your ad entirely around your free offer
• Include an attractive description of your offer
• Help reader identify with you and what you say
• Be sincere but add personality and human interest
• The offer and the call of action
• Active verbs, graphic nouns, and paint clear picture
• Even long copy can be seen short if written with care while providing useful and compelling information
• Read your ads that interest you, especially direct mail, and adapt the better concept for own use.



Next topic: Use these greatest headlines to increase the sale of your existing or future online businesss.

Day 15: This is how to create a powerful headline to grab customers’ attention.

Does the headline use any powerful action words and phrases?

Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy. They have a collection of words that sell.

• “FREE” is the #1 “grabber” that always gets attention.
Here are a lot variations using FREE:
o Free gift
o Absolutely free
o Yours free
o Call for free information
o Free of charge
o Giving away free
o Claims your free
o Yours free just for responding

• Other “grabbers” include:
o How to
o New
o Money
o It is time for ___
o Cash
o Get hook on ___
o Success starts with ___
o Can you afford not to ___
o Attention!
o Easy
o Limited time
o Win
o Secret
o Good news
o The price cutters
o Announcing the first ___

• Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.

• Words and phrases those make your product or service stand out.

• The right “call to action” words will increase responses.

• An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action
Next topic: How you may use this check points and reminder to increase the power of headline to grab attention of customers.

Day 14: This is how you can test the headlines to work the way you want them to.

Test your headline by asking these questions.

If you don’t clearly define what makes doing business special, your customers won’t be able to either.

• Does the headline-----?
o Promise a benefit
o Solve a problem
o Appeal to the customer’s self interest
o Arouse curiosity
o Offer news

• Is your headline has a great offer?
o Use a power-packed headline and sub-headline
o Sell benefits
o Appeal to human nature
o Use facts and specifics
o Use testimonials and endorsements
o Add a guarantee
o Lead customers to actions
o Offer bonuses or special incentives

• Examples of great offers are:
o Third party referral
Offer referral fee to someone who recommends your products or services to customers.
o Get a member offer
Health clubs, book clubs, can give members a free gift or a fee when they bring a friend.
o Personal offer
For self-improvement or self-analysis products, offer personal evaluation. This is good for professionals also.


Next topic: How you can create a powerful headline to grab customers’ attention.

Day 13: This is how you can grab attention of potential customers and compel them to dig for more.

It has been shown that a different headline alone can increase response as much as 20 times. That is over 2,000%.

A great headline grabs your attention; peaks you interest, cause you to do comparison, and further your curiosity, compelling you to dig for more.

There is a reason that top copywriters earn anywhere from $3,000 to $15,000 or more to write an ad. It takes experience, skill, research, and time to put together a package of advertising that works.

The irony that you are actually in a better position to write an effective ad than most of the copywriters you hire.

Your knowledge of your products, companies, customers, and competitors make you the best to represent your products and services.

Write an above average headline is simple when you have a reference point to begin with.

Your headline is the advertising for your ad. It must get attention and motivate your prospect to read on.

No matter how good the rest of the ad is, if it doesn’t get read, there will be no sale.



Next topic: How you can test the headlines to work the way you want them to.

Day 12: This is how you can sell product or service on the net and make a fortune.

A successful business is depended on 20% of its product and 80% of its promotion.

How do you get the traffic to come to your website? It is an art.

A common misconception about Internet marketing is that all you need is a website and you can make millions of sales.

Research shows that very few people actually buy on their first visit to a website.

This figure can be as low as 1-2%. Even with such a low figure. It is profitable when you are advertising, because product and delivery costs are close to zero!

As many as 70% of your visitors will be concerned about making online purchases, you must build a relationship with your prospects, in order to convert them to customers.

Ever heard the saying---“Tell people often enough and they will get it in a flash”

Things only get interesting after “about the fourth contact”, when perhaps 10% of your total sales come in. Two thirds of your business will need five to ten contacts to act.

Therefore, your problem is how to keep in contact with visitors long enough to turn them into paying customers?

People want ritual predictability and order in their lives. They want security and limited risk. They also want opportunity and hope.

They need to nurture and be nurtured, love and be loved, to give and to receive. They want to be appreciated, and recognized as someone special.

They all are silently looking for someone to help and show them the way.

A kind word, a helping hand, a show of faith and trust, and a little extra when it isn’t asked for, that what people respond to.

The reason why people always look for a good “headline” is to satisfy their needs.



Next topic: How you can grab attention of potential customers and compel them to dig for more.